The ethos Podcast
Individuals from a variety of backgrounds join us to discuss customer loyalty, engagement, and how to create brand advocates.
ethos is the leading loyalty platform for brands who want to deliver exciting benefits to their customers in one place. One solution for customers to receive their special discount, watch an exclusive behind-the-scenes video, access a limited product, and so much more.
.png)
Building Loyalty with Rob Gorman: Inside One of North America’s Largest Loyalty Programs
In this episode, Matias sits down with Rob Gorman, founder and CEO of Launchpad Marketing, and a loyalty and marketing veteran with over 15 years of experience. Rob previously ran the loyalty program at Outback Steakhouse, one of the largest restaurant brands in North America, where he pioneered innovative strategies to build customer loyalty. Rob shares fascinating insights into how his team segmented customers and used targeted strategies to engage them more effectively. He also discusses the shift toward experience-based rewards, offering a glimpse into how brands can move beyond points to create truly memorable customer experiences.
.svg)
.png)
Building Loyalty with Rob Gorman: Inside One of North America’s Largest Loyalty Programs
In this episode, Matias sits down with Rob Gorman, founder and CEO of Launchpad Marketing, and a loyalty and marketing veteran with over 15 years of experience. Rob previously ran the loyalty program at Outback Steakhouse, one of the largest restaurant brands in North America, where he pioneered innovative strategies to build customer loyalty. Rob shares fascinating insights into how his team segmented customers and used targeted strategies to engage them more effectively. He also discusses the shift toward experience-based rewards, offering a glimpse into how brands can move beyond points to create truly memorable customer experiences.
Breaking Through with Nate Rosen
In this exciting episode, Matias sits down with Nate Rosen, a seasoned marketing and sales professional, and passionate snack sommelier. We delve into the world of emerging brands and discuss their challenges, triumphs, and strategies for standing out in today's competitive landscape. Nate shares his expertise on why taking time for brand building and fostering genuine customer relationships is essential for new brands looking to break through.
Treating Customers like Guests in Your Home with James Connell
We're lucky to have James Connell, a seasoned leader with over 20 years of senior experience in eCommerce and Retail as our next podcast guest. Recognized as the Canadian Marketer of the Year, James is renowned for driving customer-centric experiences through both quantitative and qualitative research. Tune in as we explore his strategic insights and innovative approaches that have reshaped global retail environments.
Let's Talk About Customer Retention with Jess Cervellon
A leading force in elevating health, wellness, and consumer packaged goods brands, Jess Cervellon joins the ethos podcast to unpack the intricacies of customer acquisition versus retention and the art of building lasting loyalty in today's competitive market.
.png)
.svg)
.svg)