Cyber Weekend is one of the biggest shopping events of the year. Everyone’s on the hunt for crazy deals, but focusing on discounts alone can sometimes miss the bigger picture—getting customers to stick around long after the sales are over. This is where loyalty programs can really boost your Cyber Weekend strategy and turn those one-time bargain hunters into regular customers.
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Here’s how loyalty can level up your Cyber Weekend discounts:
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1. Reward Your Best Shoppers with VIP-Only Deals

Cyber Weekend is a great time to attract new customers, but let’s not forget your loyal ones! Offering VIP-only discounts or early access to sales for your loyalty members makes them feel special—and more likely to shop with you again. Think about a “members-only” sale or extra loyalty points during Cyber Weekend. It’s a great way to show appreciation for their loyalty and encourage them to keep coming back. Plus, with a modern loyalty program, rewarding your VIP customers is easy, whether you’re experienced or just getting started.

Take the VIB Sale, for example. Sephora’s Beauty Insider program offers this “Very Important Beauty” reward a few times a year, giving top-tier members 15% off and exclusive perks that strengthen their loyalty to the brand.

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2. Keep the Rewards Going After the Sale

Sure, discounts are exciting during Cyber Weekend, but what happens after? That’s where your branded loyalty program comes in. Offering bonus points or extra perks during the shopping rush encourages customers to return and redeem rewards. With a loyalty program that collects and analyzes data, you can use insights from Cyber Weekend sales to personalize rewards for different customer segments. By delivering tailored messages through their preferred channels, you’ll drive better engagement and long-term loyalty, turning a seasonal purchase into a lasting relationship.

Target stands out in customer retention through its Target Circle program. By accumulating special points during peak seasons, customers unlock a range of ongoing rewards, including tailored benefits such as a 5% discount on their birthdays. This strategic approach not only incentivizes spending but also fosters a deeper connection between the brand and its customers.

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3. Mix Up Your Rewards for More Impact

Instead of going for massive, store-wide discounts, why not mix it up with personalized offers for your loyal customers? You could offer tiered discounts based on loyalty status, giving top-tier members bigger rewards while keeping your margins in check. It’s a way to reward loyalty without slashing prices too much.

A study by RightMetric found that after The North Face rebranded its loyalty program from 'VIPeak' to 'XPLR,' they saw a 54% increase in traffic. Between April and August 2021, the new XPLR landing page attracted 100,000 visits and led to 51,000 app downloads.

The secret? Mix it up! They combined value-based discounts with rewards for sustainable recycling and member perks, all while keeping customers hooked through their new loyalty app. See how diversifying their rewards approach paid off. 

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4. Get More Sign-Ups with Sweet Perks

Cyber Weekend is the perfect time to boost loyalty program sign-ups! Make it easy for new customers to join by offering perks like free shipping, bonus points, or a special deal just for new members. Amazon nails this during Cyber Weekend by offering discounts on Prime memberships. New members score perks like free two-day shipping, exclusive deals, and streaming access—making Prime a long-term win, not just a one-time deal. 

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5. Turn Shoppers into Brand Ambassadors

Got a referral program? Cyber Weekend is the perfect time to promote it. Encourage your loyal customers to refer friends and reward them with bonus points or discounts. Not only does this bring new customers to your shop, but it also keeps your loyal ones engaged and coming back for more.

To maximize the impact, ensure your referral program is easy to join and offers enticing rewards. Promote it widely during Cyber Weekend with clear calls to action, and highlight how both referrers and their friends can benefit from exclusive discounts or bonuses. An example of this in action is Gymshark, a brand renowned for its influencer-driven referral program that leverages the loyalty of its passionate fitness community. 

By offering special perks to customers who refer friends, Gymshark transforms them into enthusiastic brand ambassadors, particularly during Cyber Weekend sales, when these incentives are even more attractive. This approach creates a dedicated network of fitness enthusiasts who proudly promote the brand.

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Cyber Weekend isn’t just about offering the biggest discounts—it’s a chance to deepen your connection with customers. By integrating your loyalty program into the mix, you’ll not only drive sales during this busy period but also create lasting relationships. Use this time to reward your best customers, grow your loyalty base, and set yourself up for success long after the weekend ends.

Whether you’re launching a new rewards strategy or enhancing an existing one, ethos makes it easier and more rewarding than ever. With tailored branding and insightful data analytics, you can effectively enhance your loyalty program and positively impact your bottom line. Try ethos for free to manage loyalty points, access exclusive deals, and enjoy personalized rewards. Sign up today to take full advantage of what’s available this Cyber Weekend and beyond!

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